01

AI Strategy for the C-Suite

What AI means for your business today. Where the real opportunities are, what the risks look like, and how leadership teams can move from cautious to competitive. How to use AI as a thinking partner for executive decisions. Built for executives who want clarity over demos.

Robert van der Zwart delivering AI strategy keynote to executives
02

Unbounded

AI and strategic decision-making. Think back to your last offsite. How many truly different options did your team leave with? For most teams it is three, because that is all they had time to work out. AI removes that limit. It widens the options a team can explore, keeps a richer picture of the market, and tests a plan harder before you commit. That makes leadership judgment the deciding factor.

Your leaders leave with three practices to start on Monday: an AI long list before the team narrows, one strategic model that stays current, and a standing challenge for every big proposal. Available as a 55-minute keynote, a 65-minute extended keynote with a live AI critique on stage, or a half-day leadership session. In English or Dutch.

Robert van der Zwart presenting the Unbounded keynote to a room of business leaders
03

Stimulate Innovation, Accelerate Growth

Build sustainable competitive advantage by embedding AI into your innovation pipeline. This keynote shows leadership teams how to move beyond experimentation and turn AI into measurable growth instead of a string of pilots.

Robert van der Zwart leading innovation workshop
04

The Human Side of AI

AI will transform jobs, teams, and culture. But the biggest barrier isn't technology. It's people. This talk helps leaders navigate the human dynamics of AI adoption: resistance, fear, excitement, and everything in between. Especially relevant for HR, L&D, and people leaders.

Robert van der Zwart speaking about AI and people leadership
05

Custom Topic

Have a specific theme, audience, or challenge in mind? Every talk can be tailored to your industry, your company culture, and the outcomes you need. We design it together.

Robert van der Zwart at a speaking event

Choose the right format for your team

Keynote

45 to 60 minutes

High-energy stage talk for conferences, summits, and corporate events. Designed to inspire and shift perspective. Includes audience Q&A.

Half-Day Workshop

3 to 4 hours

Interactive deep-dive into AI strategy. Your team works through real scenarios, builds an action plan, and leaves with concrete next steps.

Full-Day Intensive

6 to 8 hours

Comprehensive AI fluency program. Combines presentation, hands-on exercises, team breakouts, and strategic planning.

Open enrollment

Claude Mastery

2-day training, Amsterdam

Learn the full Claude toolkit (Claude, Cowork, Code, MCPs and connectors), applied to real sales and marketing cases from your own business. For entrepreneurs, no coding required.

Visit claudemastery.nl ↗

Beyond the stage

Every engagement includes:

Pre-event briefing

A call to understand your audience, goals, and context, so the content fits your people.

Tailored content

No recycled decks. Every presentation is customized to your industry, challenges, and the outcomes that matter to you.

Post-event follow-up

Key takeaways summary and recommended next steps for your team, so they keep moving after the event.

Questions about keynotes and workshops

What are Robert van der Zwart's keynote topics?

Robert delivers five signature keynotes: (1) 'AI Strategy for the C-Suite': how to use AI as a strategic thought partner for executive decision-making, (2) 'Unbounded': how AI changes the way strategic decisions are made, and why that makes it a leadership job, (3) 'Stimulate Innovation, Accelerate Growth': building sustainable competitive advantage through AI adoption, (4) 'The Human Side of AI': leading teams through technological transformation with empathy and clarity, and (5) Custom topics tailored to your industry, audience, or strategic challenge.

What is Robert van der Zwart's Unbounded keynote?

Unbounded is a keynote and leadership session by Robert van der Zwart on how AI changes strategic decision-making. Strategy has always been limited by how many options a leadership team can work out. AI widens the options a team can explore, keeps a richer picture of the market, and tests plans harder, which makes leadership judgment the deciding factor. Formats: a 55-minute keynote, a 65-minute extended keynote with a live AI critique, or a 3.5-hour leadership session. Available in English or Dutch.

How long is a keynote by Robert van der Zwart?

A standard keynote is 45 to 60 minutes. Robert also offers half-day workshops (3 to 4 hours) for hands-on strategy sessions and full-day intensives (6 to 8 hours) for comprehensive AI fluency programs. In addition, he runs Claude Mastery (claudemastery.nl), an open-enrollment 2-day Claude training for entrepreneurs in Amsterdam. All formats include pre-event briefing, tailored content, and post-event follow-up materials.

Does Robert van der Zwart speak internationally?

Yes. Robert is based in Utrecht, The Netherlands, and has delivered keynotes and workshops in over 10 countries. He is available for in-person events worldwide and also offers remote sessions via a multi-camera virtual classroom setup.

What industries does Robert van der Zwart specialize in?

Robert specializes in pharma, manufacturing, and professional services, industries with high stakes and little patience for hype. His clients are typically VPs, C-suite executives, and the people who advise them. He has also worked with universities, hospitals, and consumer brands.

What is Claude Mastery?

Claude Mastery is Robert van der Zwart's open-enrollment 2-day training in Amsterdam for entrepreneurs. Participants learn the full Claude toolkit (Claude, Cowork, Code, MCPs and connectors) and apply it to real sales and marketing cases from their own business. No coding is required. More information: https://claudemastery.nl

What is CleverBox?

CleverBox is a multi-week, organization-wide AI program by Robert van der Zwart. It builds practical AI skills from leadership to frontline teams and helps organizations meet the AI literacy requirement in Article 4 of the EU AI Act.

Can Robert van der Zwart help with AI literacy under the EU AI Act?

Yes. Article 4 of the EU AI Act requires organizations that use AI to ensure sufficient AI literacy among their staff. Robert's CleverBox program is a multi-week program that builds AI skills across the whole organization, from leadership to frontline teams, and helps organizations meet that requirement.

Does Robert van der Zwart offer remote or virtual sessions?

Yes. Besides in-person events worldwide, Robert runs remote keynotes and workshops from a multi-camera virtual classroom.

Book Robert for your next event

A keynote for 2,000 or a workshop for 20. Let's talk about what your team needs.

Limited dates available in Q1 and Q2 2027

Book a conversation →